Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because ofwel this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:
Online marketing kan zijn onophoudelijk in sporten. Jouw wensen zijn dus herkenbaar zijn op kanalen die betrouwbaar zijn voor je doelgroep, ons omvangrijk bereik genereren en betrouwbaar zijn. Wij zetten een voordelen betreffende online adverteren bij de NPO op ons rij:
Per-impression buying: By bidding on individual impressions instead of a predetermined fixed price, RTB offers a cost-effective method of ad purchasing that prevents overspending.
A programmatic ad agency will typically use a DSP on your behalf to deliver targeted, effective results on your programmatic ad campaigns.
Zodra u dan ook nauwelijks toestemming geeft of de toestemming intrekt, mag dit een nadelige kracht beschikken over op bepaalde mogelijkheden en opties.
Traditionally, being a dynamic method for advertisers to manage their campaigns by bidding in real-time on the ad inventory, RTB does play a compelling role within the programmatic space. The process here is pretty simple: advertisers bid on Fraudepreventie every impression and if they win, the ad is shown on the publishers’ property.
Though you can't hear this Unicef ad, this is a good example ofwel a native ad on the Spotify Podcast webpage. What kan zijn a native ad, you ask?
In microseconden wordt de match geschapen tussen dit aanbod, een vraag en een hoogste bieder. Wij kunnen het programmatic display systeem dan ook opdelen in veel elementen: de aanbodzijde, ad networks, saleshouses en ad-exchanges.
Retargeting displays ads to online visitors who have interacted with the brand or advertiser in the past.
In-display ads show up as recommended ads on video sharing sites like YouTube. They're clearly labeled as an ad in recommended sections as well.
TheTradeDesk kan zijn a media buying platform with a built-in functionality for launching cross-device programmatic ads. TheTradeDesk’s DSP offers standard targeting and geofencing capabilities, while allowing you to advertise on mediums such as TV, online video, mobile apps, and podcasts. Its most notable feature is its Koa™ AI, which optimizes your ads as they run.
Mobile in-app advertising refers to ads displayed inside mobile apps on smartphones and tablets.
Hand-choosing publishers may voorstelling better results because a single publisher may provide more targeted reach than a group of disparate sites and channels.
Connected TV kan zijn any TV or aan-the-top (OTT) device that connects to the Het web and allows users to watch video inhoud such as TV shows and films.